Our methodology
Off We Gooo is not a travel agency. We don't sell holidays: we help you, free of charge, to choose where to go and to picture a realistic trip, and then you book wherever you like. This page explains, in full transparency, how we build our itineraries, how we choose activities, and also what we don't do yet.
Our promise
- Editorial independence: our choice of stops and activities doesn't depend on any advertiser. Nobody pays to appear in an itinerary.
- Open access: the full itinerary (map, timings, indicative budget, where to stay) is free, with no account required.
- Honesty: when a piece of information is only indicative or still needs checking, we say so in black and white rather than pretending otherwise.
How we build an itinerary
Every itinerary is designed as a trip you can actually sustain, not a race. It follows common-sense rules that we apply every single time:
- Pace. We avoid endless travel days and keep real time on the ground. For example, we won't suggest a long hike and a journey of several hours on the same day.
- Sensible driving. For legs by car, we follow official road safety advice, which recommends taking regular breaks, at least every two hours; so we avoid legs that would mean a marathon behind the wheel. When a journey is still long, we flag it clearly.
- Overnight stops. On a long journey, we point out that you can break it up with a night in a town halfway, to catch your breath rather than pressing on.
- Geographical logic. We avoid pointless back-and-forth: the itinerary moves forward as a loop or a line, without doubling back for no reason.
- The right length. The number of stops matches the length of the trip: a weekend isn't spread across five cities.
Systematic checks. Before publication, every itinerary goes through our in-house audit tool, which checks these criteria (driving time per leg, number of stops, nights per stop) and flags anything beyond what's reasonable. An itinerary only goes live once those alerts have been dealt with.
How we choose activities
Let's be transparent: this is probably the most important point if we're to earn your trust.
For each stop, we pick a balanced mix: one or two headline paid experiences (the unmissable thing you can book), major free or cultural visits, while making sure there's variety (not three museums on the same day) and geographical logic within the city.
What this means in practice, and where its limits lie:
- These are widely recognised must-sees (guidebooks, tourist offices, commonly recommended itineraries), not an automatic ranking by popularity.
- We don't yet sort activities by number of reviews or by booking volume. So our choices are generally solid, but they may miss a lesser-known gem, or include a very touristy classic.
- The only layer already backed by hard numbers is restaurants: we show the highest rated on Google, sorted by rating and number of reviews.
Our sources and data
- Restaurants: the highest rated on Google (rating weighed against number of reviews), refreshed every month.
- Prices: all budgets and rates are indicative and given as a guide. Check them when you book.
- Photos: the Pexels image library and our own photos. Community contributions will open soon: suggest your photos.
- eSIMs and services: the prices shown come from our partners and are reviewed every month.
Transparency on affiliate links
Some links (accommodation, activities, eSIMs, insurance, car hire) are partner links. If you book through them, we may earn a commission, at no extra cost to you. That's what funds the site and lets us keep it free. It has no influence on the choice of stops or activities: we recommend what we'd recommend anyway.
Who's behind it
Off We Gooo is published by two travellers, Pierrick and Tom, both seasoned Google Local Guides. Pierrick is a Level 8 Local Guide, with more than 4,400 contributions and over 14 million views on Maps. Tom is a Level 7 Local Guide, with more than 1,200 contributions and over 13 million views. Having both of us rooted in real travel helps us cross-check our recommendations and make them more reliable.
Our method keeps evolving. This page is updated as we make improvements. Last updated: June 2026.